At Emobi, we’re always asking, “What’s next for EV charging?” Our journey toward innovation has led us to tackle some of the biggest challenges in the EV charging industry—like how to make Plug & Charge technology accessible to every driver, no matter where or what they drive. That’s where our latest innovation, JustPlug, comes in.‍

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The Challenge

Imagine pulling up to a charging station, plugging in your car, and letting the technology take care of the rest—no apps, no cards, no hassle. This is the promise of Plug & Charge, a technology designed to make EV charging as easy as filling up at a gas station. But despite its introduction nearly a decade ago, this seamless vision is still out of reach for most EV drivers.

Why? The vast majority of chargers—especially older Level 2 stations—lack the hardware and firmware required to support Plug & Charge. Upgrading these systems is expensive, time-consuming, and not always feasible for charging network operators. As a result, around 80% of public chargers can’t offer this capability, leaving a huge gap in accessibility and convenience for EV users.

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Our Streamlined Solution

That’s where JustPlug steps in. This cloud-based solution reimagines Plug & Charge by removing the need for costly hardware upgrades. Instead, it leverages AI-powered identification and cloud-based certificate authentication to deliver a seamless charging experience that works with existing infrastructure.

With JustPlug, drivers can simply plug in their vehicle, and the system handles authentication, authorization, and payment automatically. It’s quick, secure, and works across hundreds of thousands of public charging stations from coast to coast. By extending Plug & Charge compatibility to more chargers, we’re reducing range anxiety and encouraging EV adoption at a critical time in the transition to sustainable transportation.

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Reinforcing Security and Trust

In addition to enhancing accessibility, JustPlug prioritizes security. Built on the international ISO 15118 standard, it uses advanced encryption and certificate authentication to ensure every charging session is safe and reliable. This approach not only protects drivers and station operators but also sets a high benchmark for cybersecurity in the EV industry.

“Our goal was to complement existing Plug & Charge implementations, not replace them,” says Lin Sun Fa, co-founder and CEO of Emobi. “With JustPlug, we’re delivering a flexible, future-proof solution that bridges the gap between today’s infrastructure and tomorrow’s needs—all without disrupting current systems.”

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Experience the Future of EV Charging

The slow adoption of Plug & Charge has highlighted the challenges of scaling new technology within an existing ecosystem. With JustPlug, Emobi is addressing these challenges head-on, providing a cost-effective and scalable solution that benefits both drivers and charging network operators.

Whether you’re driving a compact EV or managing a charging network, JustPlug simplifies the process, reduces downtime, and makes sustainable transportation more accessible than ever. Emobi’s JustPlug isn’t just a product—it’s a step forward in reshaping the EV charging experience.

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